Need food content for your website or social feed?

Opening a restaurant? I can create all kinds of content for you… reels, stills. In any style. Here, images for a steak house in Hudson, NY. Saint Florians. Photograph by Christopher Testani.

I concepted and lead the Creative Direction on the CookUnity NYC Subway "We Got You" Campaign. Producer: Halie Aaron; Photographer: Christopher Testani; Food styling: Brett Regot; Prop Styling: Carla Gonzalez-Hart. Design: Nikki Viton; Copy: David Mattera.

Having a little fun with Lyre’s Non-Alcoholic Martini mixture, with Photographer Matt Taylor-Gross

These are samples of my own food styling. This was for a cookbook, August, 2022. I’m able to hire the best and most appropriate food stylists for your brand or project.

I created a visual benchmark for the option of elevated cuisine. We shot over 100 dishes in a new dark, moody, style I created. This chocolate double chocolate dessert was created by Miriam Milord from BcakeNY.

I specialize in crafting and directing and sometimes filming cooking videos that authentically reflect the chef's personality, emphasize the uniqueness of the ingredients, celebrate cultural inspirations, and highlight the expertise and rich backgrounds the chefs bring to their craft. Here, my creative direction. Director of Photography Chris Bradley from Crème Productions. Producer Halie Aaron

Logo Design for a new food and beverage agency is coming soon! #typography #design

St. Florian's Steakhouse, located on Warren Street in Hudson, NY, and launched by chef/owner Robb Finn, engaged me to develop content for their social media, marketing, and promotional efforts. To bring their vision to life, I collaborated with Christopher Testani, an exceptional technical food photographer. The creative brief called for an "80s-inspired" aesthetic, incorporating lighting and props reminiscent of that era. Drawing on the textures and unique elements within the restaurant, I curated a visual approach that authentically captured the desired vibe and delivered on the brief.

I created an style to showcase elevated meals on CookUnity. The style was dark and moody to convey an elevated, more sophisticated style with a higher price point. Photo by Chris Testani. Food Stylist: Brett Regot. Producer: Halie Aaron.

As Creative Director at CookUnity, I guided the development of chef-driven content across various formats. This included crafting compelling meal and dish descriptions for the platform and overseeing "chef bios," where chefs shared personal stories about their culinary influences, upbringing, and memorable food experiences. For example, I directed Chef Anthony Nichols in collaboration with Director of Photography Chris Bradley from Crème Productions and Producer Halie Aaron, who was an invaluable partner throughout the process.

Need content for your website and social? I can wrangle hire, guide and oversee teams to create content for your brand or website or app.

Leaning into the seasons is important. Here, our Fall line of meals. Pumpkin Ravioli. Photo: Chris Testani. Food Stylist: Brett Regot. Prop Stylist: Caroline Dorn.

Oversaw a branding design team to come up with new sleeve packaging for CookUnity.

Creative direction, food styling, recipe development. I created this recipe and food styled it for a cookbook published August, 2022.

JANUARY 2018. New work for BARILLA Pasta Brand: Collezione. (Social Media: Pinterest Campaign.)

As Creative Director of CookUnity I oversaw the visual marketing for CPG Products, label design and print, SKU expansion. Product launches. Product Strategy and Packaging design.

Graphic Design/Hand lettering for Restaurant promotions and Marketing.

I have been a full time hired employee in the Creative Director role for 10 years.

October: Cookies! I concepted this sugar dipped cookie wreath with food stylist Simon Andrews for WW. Photography: Con Poulos, Props: Carla Gonzalez Hart. This ended up making the cover of the Nov/Dec Issue of Weightwatchers Magazine.

St. Florian's Steakhouse, located on Warren Street in Hudson, NY, and launched by chef/owner Robb Finn, engaged me to develop content for their social media, marketing, and promotional efforts. To bring their vision to life, I collaborated with Christopher Testani, an exceptional technical food photographer. The creative brief called for an "80s-inspired" aesthetic, incorporating lighting and props reminiscent of that era. Drawing on the textures and unique elements within the restaurant, I curated a visual approach that authentically captured the desired vibe and delivered on the brief.

Bespoke means “Made-to-Order”

Whether you're in need of appetizers for a book party, a celebratory lunch for a baby shower, brunch options for a birthday or after-work snacks for a high end cocktail party, or private dinner party, I can help. With an emphasis on hand-made from scratch with a strong seasonal influence, I’ll provide a customized menu that’s perfectly tailored to your taste, dietary needs and budget. You can order a little, or a lot. Email me with questions! Or click on my Instagram here to see more of what I can do…

My tagline and concept for the Ready Pasta 60 Second Pasta campaign

Haven’s Kitchen, a cooking school, café, and private event space located in New York’s Chelsea, was open to suggestions on how to promote their new line of Sauces. Here: Their Nutty Lemongrass sauce tossed in Pappadelle Pasta with Spring Vegetables. Concept, Food Styling, Photography.

When Weightwatchers wanted to freshen up their design, I was hired to push boundaries.

A small boutique Botanical Tea company with a home office in Germany needed some visuals to up their tea game and show off their range of Tea extracts.

Photograph: Christopher Testani
Styling: Carla Gonzalez-Hart
Creative Direction: Dimity Jones

When I take on a new client it’s crucial to flesh out and consolidate often a new visual direction. I will craft out mood board options to provide a path towards re-inventing your current brand.

Social Media Management and Strategy for Gotham Bar and Grill included hand painted promotional materials. Thanks to Polonsky and Friends for branding.

Desserts. “And then there was none.” for Instagram, Twitter and Facebook.

Concepting and storyboarding ideas for short social campaigns

Personal Work.

Cylindrical Radishes dipped in Beet Juice: I’ve always loved the combination of fresh radishes, unsalted butter, and crackly, warm baguettes, hit with a sprinkling of sea salt. I think of radishes as the beginning of Spring, so I wanted to think of a way to emulate my favorite radish combo into a tart and here it is. This is a layered Radish Tart dipped in freshly juiced Beets to make it pretty and pink and Ombré, on a Garlic Butter Béchamel. Once baked, I drizzle it with a hot Honey-salted Syrup. Although they are predicting a blizzard in 2 days, I’d like to think that this is the beginning of Spring! Hooray! Happy early Spring!

Choc-dipped Kumquats: Kumquats are eaten whole, without peeling. They are vibrant, sweet, and tangy and a perfect vehicle for chocolate. Make sure you don’t pulverize the almonds to a super fine powder, as it’s nice to have a mix of larger slivers for crunch. This cake is a rich chocolate cake with with the texture of Corn Meal and Almonds. It contains no flour. The Chocolate Orange combination is delicious.

Swyft Restaurant, in Kent, Connecticut, needed help coming up with designs and branding for their social media feed.

CREATIVE DIRECTION/FOOD STYLING: SMOKE AND PICKLES COOKBOOK
On-set art direction, food styling and prop styling.

Hired and produced photo team for Chef Edward Lee, Louisville, KY.

Photo: Grant Cornett.

Creative Direction and content strategy for Meal Kit and Meal Delivery Services. Here: BodyFit Meals

Being a Creative and Visual Director, who also designs, I can work on the entire package. Here, my designs and food art direction, for 5 Ingredients, 5 Flavors story.

Examples of my type design and illustration work. Topic: Italian food. #italian #calabria #yesitalian Since the feel of the food was pure, authentic and home made. I used water color paintbrush to convey a hand hewn, hand made approach.

With a new client, I like to do an initial Mood Board exploration, to offer up and provide options of a visual direction their social feed, or website, or in essence their brand could head towards.

A small boutique Botanical Tea company with a home office in Germany needed some visuals to up their tea game and show off their range of extracts.

Photograph: Christopher Testani
Styling: Carla Gonzalez-Hart
Creative Direction: Dimity Jones

Need a social media strategy? My personal feed of conscious cylindrical pie/tart that is also Fruit/Veg focussed was part of an overall branding strategy. . Click on link here to see feed

I can help you figure out social media, craft a strategy for your food and beverage brand, on all social platforms.

My hand-sketched storyboard for an upcoming "Thanksgiving" theme. ....and then we bring the sketch to life in an actual shoot. On set Art Direction.

Photo: Con Poulos
Food styling: Simon Andrews
Prop styling: Carla Gonzalez-Hart

Chef Edward Lee needed help prepping, food styling, prop styling and shooting all 16 Recipes for his new cookbook, "Buttermilk Graffiti". These images will appear on his website to accompany the recipes listed in his cookbook and be used on every social media platform.

I was the CREATIVE DIRECTOR of COOKING LIGHT MAGAZINE.
Concept, Design and On-set art direction of Michelle Obama.

On a cold November morning, we crept down, almost like thieves in the night, to DC on a very secret mission to photograph the first lady, Michelle Obama. Who turned out to be everything I'd read about, and more: gracious, smart, disarmingly funny and refreshingly down-to-earth. It was a memorable day, and a day I'll certainly never forget. The March 2015 issue with Michelle Obama on the cover, is out now. This is the first time we have ever run a person on the cover in the 27 year history of Cooking Light, and I'm so flattered and thrilled to have been the Creative Director on this project.

Thanks to photographer Peggy Sirota, and her team, Erin Clinton. Producer: Amy Delaune, Food stylist Chris Lanier, with Anna Hampton.

Food Styling for new product launch: Fila Manila Filipino Sauces for Garnish Studios. Client: Jake Deleon, for Fila Manila. Photographer: Thi Q Lam

CREATIVE DIRECTOR: COOKING LIGHT MAGAZINE
Concept, inspiration visuals, storyboard and On-set art direction.

Photo: Justin Walker.
Food Styling: Chris Lanier
Prop Styling: Carla Gonzalez-Hart.

My designs for a feature on Eggs.

My work also included on-set Food concepting, Art Direction. Layout. Commission of Illustrations.

Photo by Kate Sears
Props: Meghan Hedgpeth
Food: Simon Andrews.

Mock up designs for future line of digest sized cookbooks for Digest Kitchen Cookbook: Rough dummies with random images pulled for inspiration for a proposed new line of digest-sized how-to cookbooks. For clients Victoria Granof and Carl Raymond. Just for inspiration and concept Only. Never Used.

I teach Graphic Design to Elementary School Kids in The Bronx and Harlem. I teach how to animate your logo design to 3rd graders. This one was designed by Kairo at PS 165. NY.

Examples of my hand lettering and Illustration for various food content projects.

Eat What You Love: I did the Inspiration, sketches, on set art direction.

Photo: Christopher Testani
Food Styling: Susan Spungen
Prop Styling: Carla Gonzalez-Hart

Recipe developed, food styled and hired photographer to shoot for Misfits Market Grocery Delivery service.

CREATIVE DIRECTOR: COOKING LIGHT
Concept, On-set art direction. Mushroom Story. November, 2014.

New Mushroom tastes features also in our November Issue.
Photos: Justin Walker.
Food Styling: Christopher Barsch.
Prop styling: Alistair Turnbull.

Weightwatchers crowdsourced the design of their logo late last year for their brand new program called ‘Freestyle’, and my design won out. If you’re on the program, you’ll be already be seeing it pop up on your app.

Dessert story: I did the visual conception, and sketching, through to on set art direction and then typography and final design: "Sweet Somethings".

Photo: Con Poulos
Food Styling: Simon Andrews
Prop Styling: Carla Gonzalez-Hart. 

October 2017 News: This week we won a MIN award for Editorial Design and Photography for "Yes, Italian." This is a 10 pages feature I designed for the Weightwatchers brand, back in the Spring. It was a pleasure for me to design this story, because of the beautiful location and studio photographic images.

"Weight Watchers Magazine’s editor in chief, Theresa DiMasi, documents Calabria, Italy, where her parents were born, for her piece entitled, ‘Yes, Italian.’ She invites Weight Watchers Magazine readers to experience the spirit of the region, the people, the beautiful environment—using photographs captured by Andrea Wyner, and some taken by Theresa’s own family and friends—and of course, focuses on the delectable cuisine which was photographed by Johnny Miller, all of which was then showcased in the magazine in a 10-page spread."

Congratulations to: Andrea Wyner for location photography. Johnny Miller for studio food photography. Susan Spungen for recipes and food styling. Carla Gonzalez-Hart for studio prop styling. Marybeth Dulany for production, and on-location and studio art direction.

Culinary Roadtrip: I did the conception, sketching, on set art direction, typography, design and Illustration for: "Culinary Road Trip around NY". Which conveyed visually, through food, the different ethnic foods of New York. (For Weightwatchers International, September, 2016)

Photo: Kate Sears
Food Styling: Simon Andrews
Prop Styling: Carla Gonzalez-Hart. 
Recipe development: Mindy Fox

Tomatoes: Watercolor Handwriting, Layout and Design for Weight Watchers International. (July/August, 2016) 

Photo: Romulo Yanes
Food Styling: Carrie Purcell
Prop Styling: Meghan Hedgpeth.

I did the Inspiration, sketches, on set art direction.

Photo: Christopher Testani
Food Styling: Susan Spungen
Prop Styling: Carla Gonzalez-Hart

LOGO DESIGN: February, 2017: New work: Designs for a Farmers Market themed food package for @weightwatchers international brand. "Recipes Inspired by Spring."

Personal Work:

Top Picture: Crisp Apple and Calabaza Squash Tart, with Sage.

Bottom Picture: “Love-Heart” Pie. (Raspberry and Apple): I made this pie for my friend Brennan Cavanaugh who was hosting a dinner party this past Saturday night. The red raspberries give the apples a lovely crimson color, adding to the love-heart feel. Because you blind bake the base crust, and pre cook the filling, all you have to look out for when it’s in the oven baking is that the crust gets golden and browned and cooked through. This took off on Instagram and has been replicated and copied in countless variations.  

CREATIVE DIRECTOR: COOKING LIGHT MAGAZINE
Concept, Design and On-set art direction.

Photo: Christopher Testani.
Food Styling: Chris Lanier.
Prop Styling: Paige Hicks.

Freelance Design: 2012. My design for the Food and Wine story shot by Bobby Fisher on Roy Choi in Hawaii. A Villa story, and a Preserving story on Bill Pullman. 

Extremely privileged this past week to assist food stylist @victoriagranof on this @carldalvia sculpture shoot for @NYmag with @JodyQuon. Thanks to @Hudson_Charles (Jay and Kevin!) for lots of pounds of (sustainable!) raw meat. Great day!

I love the process of design. Here, the retouching markups I made as my designs for Pinterest got processed and ready to be made live….

I designed Bon Appétit Magazines first iPad, back in 2011. I've been designing and creating content on a fully integrated digital platform now for 7 years.

FOOD CONTENT: My type designs, plus creative on-set art directing of the food shoot. Example of how I can take a beginning sketch, right through to finished, printed art.

"Clambake" for Weightwatchers International.
Photography: Con Poulos. Food Styling: Chris Lanier. Prop Styling: Carla Gonzalez-Hart.

Update:We won a Honorable Mention in 2017 Min awards for Editorial Instructional -How to: Happy as a Clambake.

Food Glorious Food! The goal was to make our Feature Well at Cooking Light vibrant, accessible and fun. Credits from top: "Blueprint for a Better Sandwich." Text and Story by Tim Cebula. Recipes by the Cooking Light Test Kitchen. Photographed by Line T. Klein. Food Styling: Chris Lanier. Props: Paige Hicks. Art Direction and Concept: Dimity Jones. Designer: Rachel Lasserre. "1 Cooler, 1 Weekend." By Phillip Rhodes and Tiffany Vickers Davis. Photographed by Jennifer Causey, Food Styling: Marian Cooper Cairns. Props: Missie Neville Crawford. Art Direction and Design: Rachel Lasserre.

With thanks to Designers: Sheri Wilson, Rachel Lasserre, Hagen Stegall Baker.

Prop Stylists: Claire Spollan, Paige Hicks, Sarah Smart, Kaitlyn du Ross, Ginny Branch, Carla Gonzalez-Hart, & Missie Neville Crawford.

Food stylists: Mariana Velasquez, Simon Andrews, Victoria Granof, Kellie Kelley, Christine Albano.

Photographers: Johnny Miller, Justin Walker, Chris Court, Peter Frank Edwards, Brian Woodcock, Iain Bagwell and Squire Fox.