Roy Choi & An Asian Baby Back Ribs Recipe too.

A bright glimmer in an otherwise set of gloomy days here in New York! Great to see the Roy Choi Hawaii story that I designed for the December issue of Food and Wine magazine is on newsstands now.

In terms of the type, I wanted something a little less classic to match the edgy feel of Roy, so I re-drew an old Hawaiian-inspired font, then gradated it, to hopefully give it a retro surf vibe.

Photographer Bobby Fisher shot all the location shots, (the ones above included) and Con Poulos photographed the interior food pics (including the rib shot, above). Anna Last cleverly prop-styled the food pics, using nostalgic Hawaiian postcards, and bright plastic tableware, and Alison Attenborough styled the food.

The story in the magazine was written by Pulitzer Prize-winning author, food critic and Los Angeles Times writer, Jonathan Gold.

The December issue of Food and Wine magazine is out now, chock-full of Holiday recipes, so run out and grab yourself an issue. (Yay for a little bit of sunshine in December!)

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To get the recipe for the Asian Fried and Glazed Baby Back Ribs,
(pictured above) click here. 

(Note: I made these ribs last week, and their pretty easy to do, and very tasty! They do need some time to rest in the fridge, so note the total cooking time. I omitted the spicy Sriracha, to make it more kid-friendly and even if you don’t live in a very ethnically inspired neighborhood, all the ingredients are pretty standard asian grocery fare and easy enough to find. I actually baked the ribs in the oven, for health reasons, instead of frying them in the oil, and had great results.)

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To subscribe to Food and Wine magazine, click here. 

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