As Creative Director at CookUnity, I guided the development of chef-driven content across various formats. This included crafting compelling meal and dish descriptions for the platform and overseeing "chef bios," where chefs shared personal stories about their culinary influences, upbringing, and memorable food experiences. For example, I directed Chef Anthony Nichols in collaboration with Director of Photography Chris Bradley from Crème Productions and Producer Halie Aaron, who was an invaluable partner throughout the process.